First purchase
Convert more visitors
On-site personalization for the anonymous majority, retargeting for high-intent prospects, and browse and cart abandonment as the last mile.
See how →Managed behavioral personalization
If you're not personalizing your site, you're leaking revenue.
Every product view, search, and cart add is a signal about what a shopper wants - and personalization built on those signals typically accounts for 12-31% of an e-commerce company's total revenue. Fulcrum reads that behavior in real time and personalizes the experience around it.
Source: Barilliance.
- 27-71%
- increase in conversion rate Across Fulcrum client engagements
- 45-269%
- increase in revenue per user Across Fulcrum client engagements
- +29%
- repeat-buyer rate Across Fulcrum client engagements
The leak
Where the revenue leaks.
Every visitor sees the same store, so most of them leave without buying.
Cart abandonment averages 70.22%, and conversion rates fell 5.1% year over year while AOV rose 6%. Baymard 2026, Contentsquare 2026
Today
One homepage, one carousel, one set of recommendations - identical for a first-time visitor from paid social and a customer who has bought four times.
- Merchandising decisions made once, then left alone
- Email tools see nothing until someone hands over an address
- No way to tell whether any of it moved revenue
With Fulcrum
The same page assembles around the person looking at it. Recently viewed items, top sellers from the categories they actually browse, and the accessory other customers bought in the same order.
- Recommendations recomputed nightly, adjusted in real time
- Personalization starts at the first pageview, before identity
- Every change measured against a permanent control group
Two outcomes
Convert more visitors. Retain more customers.
One split, by whether someone has bought from you yet. Everything Fulcrum does sits on one side of it.
Repeat purchase
Retain more customers
Returning-visitor recognition, replenishment timing, post-purchase cross-sell, win-back, and VIP merchandising for the people who already know you.
See how →The guarantee
If Fulcrum doesn't make you money, you don't pay.
Once your 12-month contract term ends, we calculate the value of your holdout-tested lift - conservatively, using the lower bound of the measured range - and compare it to what you paid. If it falls short, we refund the difference, capped at the fees you paid, so your cost never exceeds the value we can show for it.
Example - illustrative, 12-month contract
- Fees paid
- $60,000 (illustrative)
- Guaranteed value (holdout lift, lower bound)
- $45,000 (illustrative)
- We refund
- $15,000 (illustrative)
You keep the $45k of value and pay only for it.
Proof
Tracked dollars, checked against a holdout.
Every result below is measured against a randomized holdout group that never sees personalization - the same holdout your guarantee is based on, not a separate check on it.
Supplements
National vitamin and supplement retailer
- +29%
- Repeat-buyer rate vs. control group
- +13%
- Average order value vs. control group
- −9%
- Bounce rate vs. control group
Beauty
Professional haircare brand
- +27%
- Conversion rate vs. control group
- 13x
- ROI vs. control group
- 40
- Developer hours saved First quarter
Apparel
B2B apparel wholesaler
- +28-31%
- Average order value vs. control group
Your users are already telling you what they want.
45 days, free - the full platform, the same reporting a paying client gets. Cancel any time, nothing owed.
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