CRO agencies
Personalization becomes a lever you can pull without spending the testing roadmap on it. The holdout means the result arrives as a measured difference, which is the language you already report in.
Partners
Personalization your clients can't staff for.
Fulcrum is the managed layer you recommend when a client needs behavioral personalization and has nobody to run it. We do the configuration, the operation and the measurement.
Who this is for
Four kinds of shop place Fulcrum.
The common thread is a client who needs personalization and an agency that does not want to become its operator.
Paid media agencies
The traffic you buy lands on a page that adapts to the shopper who arrived on it. Behavioral segments built from on-site data make retargeting audiences more precise than a channel-side lookalike.
Email and lifecycle agencies
The same first-party behavioral profile that powers on-site recommendations renders recommendation blocks inside the emails your ESP already sends. No sending domain change, no data migration.
Shopify and DTC growth consultants
Recommend personalization you do not have to implement, operate, or answer for. The managed service means the engagement does not land back on your plate three months later.
What you get
Delivery capacity you did not have to hire for.
Adding a capability usually means adding the people to run it. This is the arrangement where that does not happen.
No delivery burden
Fulcrum configures and operates the service per client. Your team does not build the campaigns, maintain the rules, or own the escalation when a recommendation looks wrong.
No developer queue
One server-side integration per storefront, with no pixels and no tag manager sprawl. Placements are shown to the client for approval before anything goes live.
Reporting you can put your name on
The guaranteed figure comes from a randomized holdout comparison, which survives a client asking where it came from.
The pitch you can make
A recommendation that is hard to argue with.
A client can run the full platform for 45 days, free, measured against their own control group, with written success criteria agreed up front and nothing owed if they cancel. After that, if the revenue attributed to Fulcrum does not exceed the fees, Fulcrum refunds the difference. You are not asking a client to take a position on personalization in the abstract; you are asking them to run a measured test. See what the 45 days involve .
Talk to us about the partner program.
Tell us about the clients you have in mind and we will walk you through how placement works.
Contact the team