Pricing
Priced on traffic. Not on how much you're allowed to use.
Every customer gets all eight algorithms, every surface, and the managed service. What changes with size is what it costs to serve you, not what you're permitted to switch on.
Qualify yourself
Is Fulcrum a fit for your store?
Monthly page views
100,000+
The floor. Below it, there isn't enough traffic for the holdout test behind your guarantee to produce a meaningful result - and we'll tell you that rather than sell you something.
Average order value
$50+
Enough transaction value for the guarantee math to be economically meaningful.
SKUs
100+
Enough catalog depth for the recommendation engine to have real room to work.
Supported platforms
2
Shopify Plus and BigCommerce. A first-party, server-side integration on both.
What it costs
Priced on monthly page views.
One number, billed monthly, everything included. No implementation fee and no surcharge for the managed service, because every customer gets the full algorithm suite from day one. Enter your monthly page views and the band you land in is highlighted below.
| Monthly page views, up to | Monthly price | Per 1,000 page views |
|---|---|---|
| 350,000 | $2,000 | $5.71 |
| 700,000 | $3,000 | $4.29 |
| 1,050,000 | $3,800 | $3.62 |
| 1,400,000 | $4,500 | $3.21 |
| 1,750,000 | $5,250 | $3.00 |
| 2,100,000 | $5,900 | $2.81 |
| 2,800,000 | $7,300 | $2.61 |
| 3,500,000 | $8,500 | $2.43 |
| 5,250,000 | $11,750 | $2.24 |
| 7,000,000 | $14,500 | $2.07 |
| 10,500,000 | $20,000 | $1.90 |
| 14,000,000 | $24,500 | $1.75 |
| 17,500,000 | $27,000 | $1.54 |
| 21,000,000 | $30,650 | $1.46 |
| 28,000,000 | $37,350 | $1.33 |
| 35,000,000 | $43,600 | $1.25 |
| 42,000,000 | $49,450 | $1.18 |
| 50,000,000 | $55,800 | $1.12 |
Page views are the unit because a recommendation call fires on every page render, so they measure what it costs to serve you. That is separate from the guarantee, which measures what you get back. Read the guarantee .
Get it confirmed.
The table above is the rate card, so you already have the number. Send two details and we will confirm the band against your actual traffic and answer anything the table does not.
Nothing is committed until a 45-day pilot proves lift against your own control group.
Questions
What people ask about pricing.
Why is there no price on this page?
Because the honest answer depends on your traffic, and a number without that context would be misleading. The estimate form takes two details and comes back with a real figure.
What does pricing scale with?
Traffic, a cost-to-serve metric. It never scales with how much of the product you are allowed to use. The full algorithm suite and the managed service are included regardless.
Is the managed service extra?
No. Fulcrum configures, launches and optimizes as part of the price. There is no version of this where you are handed a dashboard and left to operate it.
Is there a minimum?
Yes, roughly 100,000 monthly page views, with $50 or more average order value. Below either floor there is not enough for personalization to pay for itself, and we will say so.
Nothing here is a commitment. It's a hypothesis we test together.
45 days, free, measured against your own control group.
Start Your Free Pilot