B2B apparel wholesaler

A B2B buyer does not browse. They arrive with a purchase order in mind, a size run to fill and a delivery date to hit, and the whole basket is built in one sitting. Everything therefore rides on what gets added before checkout. The site listed the garment. It said nothing about the accessory that belongs beside it, the second colorway, or the size run this same buyer took last quarter.

Fulcrum configured the suite against the size and color matrices and the reorder history together. Frequently Bought Together carries the product page, where the accessory belongs alongside the garment. Replenishment reads the reorder cadence nobody was tracking. Customers Also Bought works the cart, which on a wholesale basket is the last and largest place left to add a line.

Average order value is what this engagement was run to move, so average order value is what is reported. Fulcrum publishes a figure only where it can be measured against the control group and sourced. Where it cannot, the figure is left out rather than estimated, because one number you can stand behind is worth more to you than three you cannot.