Professional haircare brand
A professional haircare brand with a deep catalogue, a small team, and no capacity to operate another platform by hand.
- +27%
- Conversion rate vs. control group
- 13x
- ROI vs. control group
- 40
- Developer hours saved First quarter
Every figure above is measured against a permanent control group running on the same site over the same period. How Fulcrum measures impact .
The engagement
A deep catalog, a small team, and no engineering time.
The leak, what Fulcrum configured against it, and who operates it now.
Haircare is bought as a routine, not as a product. Shampoo, treatment, styling: the right second item depends on hair type, on the formula already in the shower, and on where the shopper is in the cycle. The site had the catalog to answer that and no way to ask the question. Merchandising was a spreadsheet of hand-picked cross-sells, updated whenever somebody had a free afternoon.
Fulcrum configured Similar Products and Viewed Together against the shade and formula matrices, so a shopper comparing two treatments sees the rest of the comparison set rather than the bestseller list. Frequently Bought Together builds the routine on the product page. Recently Viewed and Top Sellers cover the shoppers who arrive without a signal yet.
None of it went through the client's engineering queue. One integration, every surface, and the placements went live once the team approved them rather than at the end of a sprint. The developer hours in the band above are hours the client did not spend.
Before and after
What changed on the storefront.
Today
A hand-kept spreadsheet decides what every shopper sees next.
- Cross-sells chosen by hand and refreshed when there was time
- Bestsellers shown to a shopper comparing two treatments
- Every placement change queued behind the engineering backlog
With Fulcrum
Every placement answers the question the shopper is actually asking.
- Similar Products matched on shade and formula, not on category
- Frequently Bought Together assembling the routine on the product page
- Recently Viewed and Top Sellers carrying first-time shoppers
See what this looks like on your catalog.
45 days, free, measured against your own control group.
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